The 4-sided Table Tent
The table tent and how it should be put together from a marketing and graphic design perspective.
Table tents, you find them on many tables at many restaurants. Especially when they are offering some sort of special or they have a new item on the menu or any other item they want their customer to be aware. This particular table tent has four sides.
Here is a basic sizing for a 4-sided table tent. 39-pica height by 26½-pica width with a 4-pica overlap as you notice hidden inside. True, you can design the table tent with a shorter or longer height and/or a shorter width but you have the idea.
The most prominent reason for a table tent to be on a table is for the images, not for the words. When a customer is going to dine, they are necessarily interested in reading a lot of information on the table tent. More than likely, you are not going to put more than a 50-word paragraph on a panel. It is not in the best interest of your company to put anything more. If you desire more words, it is better to make the item into some type of brochure like the Z-fold tri-fold brochure or the barrel-fold tri-fold brochure.
The table tent is on the table to invite people to try new items. Use it wisely.
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