I know how friends get, when sometimes they only talk about what they want and so on.  There are many reasons why your social relationship is going down. Maybe your contribution to the other is not enough or not interesting enough for the other person. Maybe you keep doing the same thing, and he feels that you aren’t really his/her friend. You have to contribute more than your friend. If your friend only does this, do more to make him/her a special person.

1. Talking the Talk: You can’t talk about cleaning your toilet bowl yesterday (unless it’s funny)! You have got to talk about something that you would think that he/she would like as well. Like how you visited Rome (example!) and you experienced many new things, I’m sure the listener would listen. Another thing is try to talk something new, not about something you’ve said or talked about before; that would make the listener think that you don’t know how to talk!
2. Have Fun: Play some sports together or something that would please both of you! Football (soccer), basketball, swimming anything! By doing this you know each other’s skills and abilities and is a good way to know another person, without actually knowing it. You can help each other to improve each other’s skills, this kind of socializing really increase your relationship. Go to the cinema with some friends; watch a movie everyone would like. When you watch a movie, you laugh, cry, get scared, and smile. You see what others feel and show and you can see similarities between you two. You can share what you feel about the movie with your friends and they would listen and they would give a feedback.
3. Invite him/her to a Sleepover: Sounds girly, but can really help your friend know your place, family, and do stuff you normally do at home, which means he/she knows what you do and your habit. Since you are in your own environment, you can show him/her around, know what to do, and show him/her. Have movies to watch in the middle of the night, Have a family dinner and you can really socialize. There are many things to do with friends when sleeping over a t yours. If you have video games you really want to show him/her show it! Just make sure while he/she’s at your house, you don’t ignore them, and make him/her bored.
4. Go on Outings:  Go to cafés, McDonald’s, any place that you would think would strengthen your relations. Going to an Amusement Park is great, anything that is suitable for the both of you.
5. Chat in MSN, Yahoo! E-mail: By doing this you can still keep in touch with friends, and they would think you stayed on to talk to them, and this would make them feel special! Just apply the way in talking and you can have a great conversation.