Surely you have seen that commercial wherein some booze hound who took a long time to manufacture his whiskey (months?  years?) jumps into stormy seas ostensibly to save the brew that fell through.  Past the retainers and restrainers and into the icy drink below.  I thought the guy was either mentally unbalanced or his elevator didn’t reach the top floor.

Now it turns out that in real life, not some silly commercial,  a New Zealand beverage company by the name of Whyte & Mackay is going to try to recover some 100 year old booze from the great white south–Antarctica.  Seems that one of the most famous polar explorers this planet has ever spawned,  Sir Earnest Shackleton lost the alcohol on an ill fated expedition in 1909.   And now some crazy Kiwis are going to try to get it back.  It’s a long, cold way to go for a drink, but I imagine the PR will

Image via Wikipedia

be worth it and the brewmaster seems to think the whiskey might still be drinkable.

Not quite the romance story of say the Titanic–unless you are in love with booze.