I find it interesting that some people will go to great lengths to get rewards. But cheese? Every year in Cotsworlds, England people come to a great hill where they all have one goal: catch the cheese! The race begins when an official rolls a wheel of cheese down a steep hill. The participants then take off and try to catch the cheese. This may sound like fun and games, but serious injuries occur sometimes. People may sprain ankles or twist legs trying to get the cheese. In fact is it so dangerous that there are paramedics at the finish line! The reward for all of this is only the dirty cheese itself.

Here is a video of this: