Sometimes little ideas can make our lives easier; the same is in case of Samsung ST 500/550 cameras. Samsung however, not well known for their cameras, has sharpen their weapons to combat with current market leaders- Canon and Sony. So in Samsung ST 500/550 they just kept a little 1.5 LCD at the front and thus revolutionized the way self portraits are taken. Samsung describes it as “Twice the fun of any camera”. There is a little difference between ST500 and ST550, the former has a 3-inch main display while the later has 3.5 inch display.

ST500

Both cameras sports 12.2 Megapixels Schneider-Kreuznach lens with 4.6X Optical zoom. Both also have image stabilization and haptic feedback to help them at each and every step. Gesture based control is also one of the hot features of these cameras. You just need to tilt the camera to one side and slideshow will start even without a single touch! Due to built in accelerometer and SmartGesture UI, we can control the camera functions with our gestures rather then touch, which takes the usage experience to next level of ease.

ST550

They also have smart face recognition technology which enables us to register upto 20 friends. Once registered, the camera will focus automatically on the registered faces.  User can also browse by the registered friends while viewing the snaps. 

Moreover, it also supports HD video recording. So it is possible toCD record 720p HD quality video at 30 frames per second. And a recording time that’s 4X longer than MJPEG video. Thus you won’t need to carry camcorder for each and every occasion.

The ST500 is priced at £204.99 on Amazon UK, available in black color with red, silver or blue highlights while the ST550 is available for £259.95 , in orange, purple or gold variants.

For promotion of these models, Samsung has also launched a site www.tapandtake.com.