The Shopper
The person that ads should be aimed at.
Dear Advertisers;
Let me introduce myself; I am the person who buys the
groceries.
The young man, the one you direct the scantily clad females
to, he’s sitting in the car, periodically ringing my cell,
asking if I’m not done yet.
The teenaged girl, the one you think will be enticed by
her “role models”, couldn’t imagine anything more boring
than going to the supermarket with her mother.
The man? He says he’s served his time, and when it’s
shopping day, he’ll be watching the match, it’s the
son’s turn to drive me to the supermarket.
Me? I’m pushing the cart. I’m picking out the groceries.
Women in lowcut blouses and short skirts do nothing for me.
When I see their pictures, I know this product is not
intended for me, so pass it.
When I hear products hawked in broken English, I don’t buy
them. I assume they are made for those who speak broken
English.
I read labels. I know that this bottle marked “Orange Juice”
is really water, sugar, and orange concentrate, and that this
bottle, marked Orange Juice is one hundred percent orange
juice. So I buy Orange Juice which consists of Orange Juice.
I notice that this cereal contains a lot of sugar, and very
few vitamins. I have never bought it, my children have never
tasted it.
This soap is antibacterial, so I buy it. All the pretty
models and fancy wrappers don’t attract my eye.
I may be the only person in the house who knows the jingles
that go with the commercials. I don’t often press the mute
key when they come on, as I feel as they are sponsoring the
program, I should listen. But that does not mean I’m going
to buy.
As I am the only one watching the television commercials,
maybe, just maybe, you guys should talk to me. Should ask
me why I buy one product and not another.
Maybe, before you spend a million dollars plus on semi-naked
girls and loud mouthed boys I wouldn’t let my son associate
with, you should ask yourselves; “who is pushing that cart in
the supermarket?”?
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3 Comments
Timm Tayshun, posted this comment on Apr 23rd, 2008
Actually, I’m a man, and I do all the shopping and cooking in my family. I don’t particularly enjoy all the ad models companies use these days either, but I don’t really notice ads anymore as my generation is pretty desensitized to it. But let me say that everything written here and the comment by Linda, both reek of sexism against women. “It is the women who are shopping.” That sums up the feel of this post and I feel sorry for any young women reading this and getting the wrong ideas. What is this, the 1950’s?
a fool, posted this comment on Apr 25th, 2008
Timm, in most cases, it’s the women who shop. It’s the women
who read the labels. Very often I’ll see some man, on his own
completely lost, with a six pack and big bag of Pringles, and
a bottle of ketchup, and ask him if he knows what he’s doing.
Timm you are in the minority.
In most cases, sending a man to a supermarket, even with a
list means you will have to go anyway. There seems to be
something in the male psyche that if the girl with the low
cut blouse gives him a free sample, he is honour bound to
purchase the product.
Further, he doesn’t seem to develop brand recognition, so
that he thinks all tins are the same, unaware of price,
taste and quality.
Men will also usually pick up the pre-wrapped vegetables,
while women will select those six tomatos personally.
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Linda Mitchell, posted this comment on Oct 14th, 2007
I feel the same way. Who are they advertizing for?
It is the women who are shopping.