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Controversial Sales Techniques: Subliminal Advertising

Subliminal messages have been used effectively in advertising to increase sales, and in films to induce fear – but, how do they work?

CaSundara | November 5, 2009 | Collecting
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Popular Colors for Movie Posters

When designing a movie poster, one of the most important choices you make will be which colors you use. The colors set the mood and tone of the poster and cause a certain group of people to gravitate toward it. Knowing which colors are generally the most popular will help you to choose the right colors for your poster printing project, so here is a description of colors most often used for movie posters.

Anna Cruz | October 21, 2009 | Visual Arts
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Guide to Taking Photos for a Print Calendar

For promotional and decorative wall calendars, the photos make all the difference between a print calendar that is used and one that is tossed away. Although you can always choose from stock photos, sometimes you just can’t find the images you need for your theme. Snapping your own pictures can actually be quite fun, but you also need to make sure that they come out right. Whether you are a designer or just an amateur photographer, below are some tips for taking better pictures for your print calendar.

Anna Cruz | October 12, 2009 | Photography
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The Advertising of Evony

There is no denying that the advertisements for Evony attract attention. It is a rarity to have a successful and noticeable advertising campaign which exists only online and it would seem Evony has managed just that. But is this advertising having the right impact?

wmasters | September 10, 2009 | Video Games
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The Power of Color

Use color intentionally to create balance and harmony in your life.

sarah reyburn | July 12, 2009 | Visual Arts
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Buying a Car Despite Their False Advertising

Despite the economic climate, car dealerships, managers and salespeople are still doing everything they have done in the past to milk consumers of every dime they can using lies and thievery despite their ads which assure otherwise.

eteachers.info | May 28, 2009 | Autos
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Camping: It’s What You are Missing

Camping is a great weekend getaway of fun and adventure for the entire family. It helps bring families closer together through experiencing the great outdoors. Here is what you have been missing.

Bruce A Tucker | April 8, 2009 | Outdoors
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Writer’s Recipe for Success: Just Add Art

Successful writers can use what advertisers found to be successful in product perception, the addition of art to the label. This article examines why art adds that appeal to writing and advertising. A picture is worth a thousand words, or is it worth more? Find out why art sells more.

Lila S. Kallstrom | February 26, 2009 | Visual Arts
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The One-panel Brochure

Sometimes the smaller things are, the more information they can handle. Take the one-panel brochure.

Cassandra Goduti | July 7, 2008 | Graphic Design
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Product Packaging Design: The Chinese Takeout Box

Packaging…we see it everyday. Everything is packaged in a matter that makes us want to buy. For that reason I decided I wanted to experiment with the world of packaging.

Cassandra Goduti | May 28, 2008 | Graphic Design
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