Everybody refers to the, right response, but nobody has the right one, and indeed not in the way that its needed. That may be no surprise. There are various communication instruments that it is increasingly difficult to choose the right one, particularly when one needs to communicate with decision makers, attract their consideration, and interest them in purchasing the products and services.

Exhibitions like Global Industrie Lyon are great chances to learn how your marketplace is going in. Within a slow period, leave your booth and walk round the floor on a fact-finding mission searching for what your competition are doing right, and what they are doing wrong.

The objectives and gains participating at an exhibition can be. Finally, building networks of influencers for future growth.

Showcase your product or service.
Establish your brand.
Boost your e-mail and direct mail campaigns.
Qualify leads and advance the sales cycle.
Trade shows allow us to introduce our equipment to customers in a hands-on environment that produces a large majority of our sales.
Reposition your offerings.
Encounter key clients. Interview them for case studies.
Manage relationships with clients and partners.
Establish new partnerships.
Learn about and observe industry general trends and emerging technology in a face-to-face, hands-on environment.
Solve customer issues and concerns.
Grow your company.
Competition is there. See what they are doing right.

Highlight new solutions to a captive crowd.
Cross-sell latest clients.
Carry on conversations with prospective customers.
Upsell existing customers.

Trade shows are also an enjoyable experience to discuss and benefit from other manufactures on upcoming projects. The networking is incredible.
New to the marketplace? Exhibit to gauge your existing offerings to a specific audience. Capture their responses to adjust for future planning.
Inform customer accounts of success to an interested and interested audience.

Try a new market segment for your current products.
Shake hands and hug current customers.
Give buyers the opportunity to see and feel the quality of your products.
Train new employees, partners.
Get brand new ideas.
Evaluate the market awareness of your company, your brand.
Trade Shows are an excellent way to introduce our offerings to processors that may not be familiar with us.
Obtain feedback on new services or firms.
Close sales.
Network – meet new people in the market place.

What better technique to have your clients and prospects visit with you in order to show the features and benefits of your products and services.

The reason why we exhibit is nothing replaces face-to-face interaction with existing clients and also potential clients. I personally love being on a show floor. Provide personalized customer education with in-booth presentations, demos, one-on-one meetings.


Reaching face-to-face with open-minded potential customers; people who are in the market to buy. Exhibition stand design and presentation techniques are important to to generate new clients and profit.
Reunite with current customers and meet new ones. It gives us a chance to visit with them face-to-face and learn what we can do to help them and their industry.
Re-establish your brand.
Demo, soon to be released, offerings in your exhibition stand.
Place your business in the global spotlight.
Trades show are about face! Face-to-face contact with customers and prospects is essential in acquisition and retention of
customers.
New to the marketplace? Exhibit to understand what is out there.
Get up to date or remain in front of industry trends.
Exhibitions are considered the nr. one source for attendees who make the final purchasing decisions.
Host a press event to introduce the industry to a new product.
We love any opportunity to meet and speak with our customers one-on-one. Trade shows are wonderful opportunities to build relationships and make new ones.
Help customers and prospects understand how a product or service works.
Provide price quotes.
Support your channel partners and build relationships.
Grow an innovative market segment.

Test new service ideas.
Several reasons for exhibiting: promotion/brand awareness, business development, vendor/professional research, etc. Recruit new distributors and dealers for your product.
Conduct competitive research.
Meet new companies that can grow your business.
Connect directly with your target audience.

Make Your Business Stand Out: Trade shows provide exposure to current clients AND to potential new business opportunities by using industry
press to get your brand and message in the market to boost your brand in the marketplace.

Customer Maintenance – address and update service issues with accounts.
The value of exhibiting at trade shows lies in relationship-building. Face to face connections with buyers and prospects help solidify
relationships and often outweigh connections based solely upon email, text, and social media communication. Trade shows act as a conduit to build better business relationships.

Conduct market research and analysis.
Invite the press to your booth for a private demo.
Showcase brand new products in your booth. Invite show guests to try it out.
Trade shows are the best, most economical way to gain competitive knowledge, compare products and learn what is hot, what is not, and how your company can stay current, all in one location.
Negotiate or renegotiate terms with current account.
Continue discussions with existing contacts, partners.
Schedule demos of existing and proven products.
Perfect your lead generation strategy – test new sales pitches and messages on-site.
Work with companies who exhibit at trade exhibitions and the number 1 reasons that they exhibit is either to generate leads or for branding purposes / to be recognized.

Run live demos and presentations of recent products and services.
Get clients to take action quickly with show specials.
Celebrate an organization milestone.
To add the human factor into the buying decision. Shows enable you to build trust. Search them in the eye to address their issues. They can see your enthusiasm when sharing solutions to their needs.

Last Updated on June 30, 2021 by adminquazen