Competitive advantage developing bespoke exhibition stand launch approach

exhibition marketing stand construction
The significance of man aims naturally can vary based on whether you look at them from the seller or the buyer point of view.
There is certainly one point, however, on which both sides agree almost unanimously: innovation is high up the list.

For visitors, the most important aim
is to locate new products, while the presentation of new products and services is one of the four main aims of exhibitors, and almost tops the list. Which makes it clear that day-to-day business does play a significant role at fairs, such as in the form of preliminary discussions or actual agreements made. But in addition for that, they are always about how the future of the industry looks, new strategies newly developed products can be used, whether and when they will take off, and about which of today’s research results will lead to new products and procedures in the future.

Bespoke Exhibition stands participations are essential to distinguish buyers, acquire their attention and establish a presence in the marketplace. Many exhibitions in your market segment offer a New Product Showcase and often New Product Awards in various categories. Be sure that if you win an award to send a news release out and use social media to announce the win.


Competitive advantage comes from increases in customer, the provided value that usually involves product technique, especially launch strategy.

The new product or service needs to reach the eyes attention through the exhibit design images, slogans, multimedia, targeting in long and short distance visitor’s first attention. A new product or service is often the first attention highlighted created by large organizations and brands an can be an important marketing strategy for the medium and smaller business.

Regrettably, often exhibitors do not create and adjust their bespoke exhibit design and marketing messages transmission of information making their new products, in a way that it will be noticed and receive attention. Potential prospects walking in front of the bespoke exhibition booth away and we wonder: why our product does not get the right attention?


Companies attempt their best to launch maximum amounts of products to market. However, the commercial success or failure of a product will not rest solely on the product itself. The launch strategy adopted also determines whether a product succeeds or fails. The key to success in the launch process often rests in finding the proper strategy.


Activteam exhibit design concepts are aligned with exhibition targets that help companies to produce their exhibition business presentation and messaging combining them with the exhibit design concept.

Contact us for your upcoming exhibition.

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