Capacity to create and implement design ideas into practical creative booths that support profitability and to create an inviting atmosphere and bring people into the stand and also keeps them there longer is part of the visual marketing and is an essential part of any exhibition operation. A highly effective visual marketing can improve the exhibitor’s brand image and massively increase revenues.
Stand appearance and internal environment is a considerable determinant to spend time in the exhibition stand.
The booth interior is also a significant part successful exhibition marketing because designing a modern award-winning exhibition stand design can impact the profit and image of the exhibition stand design company, Designing a booth interior is the art of drawing, composing and selecting colors, materials, furnishings, and accessories to enrich the design of the interior.
The main purpose is to create an attractive environment and to enhance the presentation of the presented products and services. Creating a distinctive image should be the main task due to the fact such an image will create brand recognition which will be immediately perceived by the consumers.
One of the essential challenges for exhibitors is to always improve the value of the brand. Completely new and progressive elements need to be added to the existing event advertising mix. Factors that excite the senses of potential customers such as flat-screen video clips, artwork, music, and lighting help to develop a unique atmosphere and presentation experience.
An impactful Visual, intelligent created exhibitions stand is one that induces, curiosity interest and chooses preferences within a short distance of the standing approach.
Visual elegance will grasp consumers’ interest, transforming passive interest into active consumers, increasing sales. With the right quantity and quality of information, the empirical results are unlimited. Visual communication by putting the product, service or brand at the point of attention by making it as a title character.
The target is to make evident the attributes of a product or service in order to favor the selection process of the customer. Achieving this through the organization of messages, visuals, multimedia systems, and presentation techniques is a challenging and customized process. Effective booth creation and designs related to the purpose of the event implementing the exhibition targets in the design is a key factor that the exhibition stand design company must have to think about.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam on-site help and support, assist throughout exhibitions, exhibitors brand, and exhibition marketing objectives.