A brand is a name, sign, symbol, design, or a combination of them, created to recognize the goods and services of one seller or group of sellers and to distinguish them from those of competition.


Today businesses corporations are facing increased global levels of competition, results in short product life cycles. The actual situation demand firms to concentrate more on marketing and how to interact with the customer.


The brand recognition is the first and most basic step in the communication task. Typically it is no use and a not worth an effort to try to communicate brand attributes until a name is established with which the qualities can be associated.

Among the initial activities in the purchasing process is often to select a group of brands to be regarded. Usually, the client will not be exposed to several brand names in the process, except happenstance. The first supplier that comes to customers’ minds will then have benefits.


The power of a brand lies in what resides in the minds of clients. The challenge for marketers in generating a strong brand is guaranteeing customers have the right type of experiences with products and services and their accompanying marketing programs so that the desired thoughts, feelings, images, beliefs, perceptions, opinions, and so one become linked to the brand.



Marketing is, in reality, a procedure for businesses to distinguish their goods and solutions from the competitors in the fierce competition jogging a business nowadays. This gives to lately mostly been applied in the B2C context, even so, the incredible significance of marketing in the B2B framework keeps to be more and more accepted. Industry events are a good method to find customers, and to display and then promote products, but are likely to, it is helpful to reinforce the strength of the displaying company?

Participating organizations in B2B industry events assertions to improve their brand through the trade show. As few businesses be a part of organized analysis relating to their trade exhibition general performance, we were interested in how such a greater number of companies knew their distinct trade event engagement actually reinforces their own brand names.

As a result of specified attributes of the market and its buyers, B2B marketing theory consequently has centered on rational information, long-term contracts, and individual relationships. In turn, this has shaped assumptions of how marketing communications should be handled and what communication tools that are realistic in a B2B market. The power of a brand lies in what exists in the minds of customers.

The challenge for marketers in developing a strong brand is ensuring that customers have the right type of experiences with products and services and their associated marketing programs, therefore, the desired thoughts, feelings, imagery, beliefs, awareness, opinions, and so one become linked to the brand.

Brand awareness is the potential buyer’s ability to recall and/or recognize that the brand is a member of a certain product category and that there is a link between the brand and the product class.


Brand recognition generates brand equity, the amount of money that customers are willing to pay buying products from the brand. Specify Exactly what does a brand delivers superior to all of its competition. Brand awareness is the potential buyer’s capability to recall or realize that the brand is a member of a particular product category and that there is a link between the brand and the product class.

Last Updated on September 27, 2021 by adminquazen