Exhibition objectives, getting ready for an exhibition presentation

exhibit design

Everybody refers to the right response, but nobody has the right one, and indeed not in the way that it can be needed. That may be no surprise. There are various communication instruments that it is increasingly hard to choose the right one, particularly when one needs to get in touch with decision-makers, attract their awareness, and interest them in buying the products and services.

Exhibitions are great opportunities to learn how your market isgoing in. During a slow period, leave your booth and walk around the floor on a fact-finding mission searching for what your competitors are doing right, and what they are doing wrong.

The objectives and gains participating at an exhibition can be.

Lastly, building networks of influencers for future growth. Make new leads.
Meet people face-to-face have been difficult to reach via phone or e-mail.
Showcase your merchandise.
Grow your brand.
Reinforce your e-mail and direct mail campaigns.
Qualify leads and advances in the sales cycle.
Trade shows let us introduce our equipment to customers in a hands-on environment that produces a large majority of our sales.
Reposition your offerings.
Talk with key clients. Interview them for case studies.
Manage relationships with clients and business partners.
Establish fresh partnerships.
Learn about and observe industry trends and emerging technology in a face-to-face, hands-on environment.
Solve customer issues and inquiries.
Grow your business.
Competition is there. See what they are doing right.


Highlight new methods to a captive crowd.
Cross-sell current customers.
Carry on conversations with prospective customers.
Upsell existing clientele.
Trade shows are also a great time to discuss and benefit from other manufactures on upcoming projects. The networking is incredible.
New to the marketplace? Exhibit to gauge your existing offerings to a specific audience. Capture their responses to adjust for future planning.
Tell customer testimonials to an active and interested audience.
Try a new market segment for your current products.
Shake hands and embrace current customers.
Give buyers the opportunity to see and feel the quality of your products.
Train new employees, partners.
Get new ideas.
Examine the market awareness of your company, your brand name.
Trade Shows are an excellent way to introduce our offerings to Processors that may not be familiar with us. It’s challenging to cover our existing client base, let alone prospect.
Obtain feedback on new services or firms.
Close sales.
Network – meet new people in the market place.
What better method to have your clients and prospects visit with you to demonstrate the features and benefits of your products and services.

The reason why we exhibit is nothing replaces Face-to-face interaction with existing clients and also potential clients. I personally love being on the show floor.
Provide personalized customer education with in-booth presentations, demos, one-on-one meetings.
Obtain publicity.

Gathering face-to-face with open-minded prospects; people who are looking to buy.
Get in touch with current customers and meet new ones. It gives us a chance to visit with them face-to-face and learn what we can do to help them and their industry.
Re-establish your brand.
Demo,soon to be released, offerings in your booth.
Place your company in the global spotlight.
Trades hows are about face! Face-to-face contact with customers and prospects is critically important in acquisition and retention of customers.
New to the marketplace? Exhibit to understand what is out there.
Catch up or stay in front of industry trends.
Exhibitions are considered the nr. one source for attendees who make the final purchasing decisions.
Host a press event to introduce the industry to a new product.
We love any opportunity to meet and speak with our customers one-on-one. Trade shows are wonderful opportunities to build relationships and make new ones.


Help clients and prospects understand how a product or service works.
Provide price quotes.
Support your channel partners and build relationships.
Grow an innovative market segment.
Trade shows also showcase the most recent trends on the market.
Identify new product ideas from customer reviews
Continue discussions with current customers, partners, prospects.
Together with business partners, showcase your products to an engaged audience.
Discover companies who can help grow your business.
Trade shows to build long term relationships with clients.
Re-brand your organization.


Give media a sneak peak of new offerings that you are planning to unveil at the show.Meet face-to-face with key accounts. Interview them in-person and write up successful story.
Grow your team: recruit new hires.
Hold a product launch party or reception.
Test new product ideas.
Several reasons for exhibiting: promotion/brand awareness, business development, vendor/professional research, etc. Recruit new distributors and dealers for your product.
Conduct competitive research.
Meet new companies that can grow your business.
Communicate directly with your target audience.
Invite PR connections towards press room for an interview on your newest solution. Give them the opportunity to take pictures.
Make Your Organization Stand Out: Trade shows provide exposure to current clients AND to potential new business opportunities by using industry
press to get your brand and message out to improve your brand in the industry.
Schedule face-to-face consultations with key accounts.
Given away a beta model to current customers. Get them to test it and obtain feedback.
Customer Servicing – address boost service issues with accounts.
The worth of exhibiting at trade shows lies in relationship-building. Face to face connections with buyers and prospects help solidify connections and often outweigh connections based solely upon email, text, and social media communication. Trade shows act as a conduit to build better business relationships.
Grow + expand your income base.
Conduct market research and analysis.
Invite the press to your booth for a private demo.
Showcase new products in your booth. Invite show guests to try it out. Get immediate responses.
Trade shows are the most useful, most economical way to gain competitive knowledge, compare products and learn what is hot, what is not, and how your company can stay current. And it is all in one place Negotiate or renegotiates terms with current account.
Keep on discussions with existing contacts, partners.
Schedule presentations of existing and proven products.
Perfect your lead generation strategy – test new sales pitches and messages on-site.
Work with companies who exhibit at trade exhibitions and the number 1 reason that they exhibit is either to generate leads OR for branding purposes / to be recognized.
Run live demonstrations and presentations of latest products and services.
Get clients to take action quickly with show specials.
Celebrate an association milestone.
To add the human factor into the buying decision. Shows enable you to build trust. Search them in the eye to address their issues. They can see your
enthusiasm when sharing solutions to their demands.

Contact us for your upcoming exhibition.

Quazen is a diversified construction company, made up of teams of people who are proven in their industries. All working to design, build, transport, operate, and maintain projects all over the Europe.


Address: Zeil 127, 60313 Frankfurt am Main

Custom Support & Sale:
+ 49 69 257378649

E-mail: info@quazen.com

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