Everybody talks about the right response, but no one has the right one, and positively not in the way that it can be needed. That may be no surprise. There are various communication instruments that it is increasingly difficult to select the right one, particularly when one needs to make contact with decision-makers, attract their awareness, and interest them in buying the products and services.
Exhibitions are great chances to learn how your market is going in. Within a slow period, leave your booth and walk around the floor on a fact-finding mission looking for what your competitors are doing right, and what they are doing wrong.
The objectives and advantages of participating in an exhibition can be.
Lastly, building networks of influencers for future growth. Produce new leads.
Meet people face-to-face have been difficult to reach via phone or e-mail.
Showcase your product or service.
Develop your brand.
Improve your e-mail and direct mail campaigns.
Qualify leads and advances in the sales cycle.
Trade shows allow us to introduce our equipment to customers in a hands-on environment that produces a large majority of our sales.
Reposition your offerings.
Meet with key clients. Interview them for case studies.
Maintain relationships with clients and business partners.
Establish fresh partnerships.
Learn about and notice industry developments and emerging technology in a face-to-face, hands-on environment.
Solve customer issues and concerns.
Grow your organization.
Competition is there. See what they are doing right.
Highlight new methods to a captive crowd.
Cross-sell existing clients.
Continue on conversations with prospects.
Upsell existing customers.
Trade shows are also a great time to discuss and benefit from other manufactures on upcoming projects. The networking is incredible.
New to the marketplace? Exhibit to gauge your existing offerings to a specific audience. Capture their responses to adjust for future planning.
Inform customer success stories to an interested and interesting audience.
Try a new market segment on your current products.
Shake hands and embrace current customers.
Give buyers the chance to see and feel the quality of your products.
Train new employees, partners.
Get brand new thoughts.
Determine the market awareness of your company, your brand.
Trade Shows are an excellent way to introduce our offerings to Processors that may not be familiar with us. It’s challenging to cover our existing client base, let alone prospect.
Obtain feedback on new services or firms.
Network – meet new people in the market.
What better approach to have your clients and prospects visit with you to demonstrate the features and benefits of your products and services.
The reason why we exhibit is nothing replaces Face-to-face interaction with existing clients and also potential clients. I personally love being on the show floor.
Provide personalized customer education with in-booth presentations, demos, one-on-one meetings.
Gathering face-to-face with open-minded prospects; people who seem to buy.
Reunite with current customers and meet new ones. It gives us a chance to visit with them face-to-face and learn what we can do to help them and their industry.
Re-establish your brand.
Demo, soon to be released, offerings in the presentation area.
Place your organization in the global spotlight.
Trades shows are about face! Face-to-face a connection with customers and prospects is crucial in the acquisition and retention of customers.
New to the marketplace? Exhibit to understand what is out there.
Catch up or stay in front of industry trends.
Exhibitions are considered nr. one source for attendees who make the final purchasing decisions.
Host a press event to introduce the industry to a new product.
We love any opportunity to meet and speak with our customers one-on-one. Trade shows are wonderful opportunities to build relationships and make new ones.
Help clients and prospects understand how a product or service works.
Deliver price quotes.
Support your channel partners and build relationships.
Expand a new market segment.
Trade shows also showcase the most recent trends in the market.
Determine new service ideas from customer comments
Continue discussions with current customers, partners, prospects.
Together with business partners, showcase your promotions to an engaged audience.
Discover companies who can help grow your business.
Trade shows to build long term relationships with clients.
Re-brand your business.
Give media a sneak peek of latest offerings that you are planning to unveil at the show. Match face-to-face with key accounts. Interview them in-person and write up a success story.
Expand your team: recruit new hires.
Hold a product launch party or reception.
Test new product ideas.
Several reasons for exhibiting: promotion/brand awareness, business development, vendor/professional research, etc. Recruit new distributors and dealers for your product.
Conduct competitive research.
Meet new companies that can grow your business.
Correspond directly with your target market.
Invite PR contacts towards press room for an interview on your newest solution. Give them the opportunity to take pictures.
Make Your Organization Stand Out: Trade shows provide exposure to current clients AND to potential new business opportunities by using industry
press to get your brand and message out to improve your brand in the marketplace.
Schedule face-to-face consultations with key accounts.
Distributed a beta model to current customers. Get them to test it and obtain feedback.
Customer Maintenance – address and update service issues with accounts.
The value of exhibiting at trade shows lies in relationship-building. Face to face connections with customers and prospects help solidify relationships and often outweigh connections based solely upon email, text, and social media communication. Trade shows act as a conduit to build better business relationships.
Grow + widen your income base.
Conduct market research and analysis.
Invite the press to your booth for a private demo.
Showcase new products in your booth. Invite show guests to try it out. Get immediate suggestions.
Trade shows are the best, most economical way to gain competitive knowledge, compare products and learn what is hot, what is not, and how your company can stay current. And it is all in one place
Negotiate or renegotiate conditions with a current account.
Keep on discussions with existing contacts, partners.
Schedule presentations of existing and successful products.
Perfect your lead generation strategy – test new sales pitches and messages on-site.
Work with companies who exhibit at trade shows and the number 1 reason that they exhibit is either to generate leads OR for branding purposes / to be recognized.
Run live demonstrations and presentations of the latest products and services.
Get clients to act quickly with show specials.
Celebrate an association milestone.
To add some human factor into the buying decision. Shows allow you to build trust. You can look them in the eye to address their issues. They can see your
enthusiasm when sharing solutions to their requirements.