Fakuma Exhibition – Design & Build With B2B Marketing

Industry-Related Exhibition Design

Fakuma More than 1900 exhibitors will present their international offerings on the world’s leading technical event for industrial plastics processing. Fakuma will take place in Friedrichshafen Exhibition Centre from 12 to 16 October 2021.

Attention will be focused on the latest technologies which promise highly advantageous benefits, as well as processes and tools for efficient plastics processing by means of injection moulding, extrusion, thermoforming and 3D printing.

Exhibition presentations and B2B selling, has proven the greatest improvement in use among all Business to business marketing methods through previous years so that shows the potential in exhibition methods.

B2B exhibitions may seem like uninteresting matters where everybody is out to sell however nobody really is thinking about buying, but that doesn’t indicate there are no possibilities to make a fantastic impact and you can reach the expected outcomes. These easy points will enable you make your exhibition stand a interaction magnet and get more those enquiries.

Business to business encounters and contracts are primarily established through immediate face to face with customers and partnership building. With exhibitions, it is possible to come together with prospective buyers and consumers using an array of touch points. The face to face, typically real-time nature of such events offers a highly private aspect to the relationship.

Corporations need to build recognition and knowledge about there brand in order for it to remain powerful and increase customer trustworthiness. People must be familiar with the brand and must also
feel great about it.

The supreme objective of B2C marketing is to transform potential customers into buyers B2C marketing is concerned with impact presence and communication, the responses, are faster and need to capture the customer attraction immediately. A strong brand is really important to both the B2B and the B2C markets, for different reasons. With B2C, an excellent brand can encourage the consumer to purchase, remain reliable and potentially pay a higher price. In B2B markets, brand will only help you be considered, not necessarily chosen.


Exhibitions b2b shows have specific differentiating qualities that set them other than consumer or combined shows. The exhibitor is typical a producer or distributor of products or services specific or complementary to individuals and industries. The typical buyer is an industrial end user, or distributor, inside the industry hosting the exposition. Presence is restricted to these buyers and is often by invitation only.



The procurement of goods and services has become a landscape of notable contradictions. On the one hand, placing routine orders is getting easier all the time, especially online, which is gaining in importance even in B2B. On the other, many products are growing ever more complex consequently harder for buyers to check out, be it in terms of quality, cost effectiveness or sustainability. Hence there is a need for procurement methods that can be relied on to be effective well.


Personalized contact between buyer and vendor takes on a central role and where better to form such contacts than at an exhibition from where the product itself is also on the exhibition.


Exhibitors are looking for trade shows at which they can find the right visitors, i.e. potential buyers for today or future purchases.
A trade fair is a good opportunity to enter direct contact with the appropriate target groups. It can be more efficient than the company field and service.
Therefore, the company should know whom they would like to address at the fair. The design of the trade fair participation needs to be created according to the target groups. These can be outlined according to the following aspects: Regional origin, branch and size of the client company, the area of client operations, regularity of client purchasing, and purchasing power.

Consumers make purchasing decisions determined by status, security and safety, comfort and ease and good quality. Business buyers make buying decisions depending on growing profitability, reducing costs and boosting productivity.

Contact us for your upcoming exhibition.

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Quazen is a diversified construction company, made up of teams of people who are proven in their industries. All working to design, build, transport, operate, and maintain projects all over the Europe.

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